Functional Chocolate Brand
Unwind
Category
Wellness
Scope
Strategy, Naming, Identity, Packaging
Outcome
Distinct Pack Architecture + Strong Shelf Presence
Challenge
Unwind needed to make functional wellness feel indulgent, not clinical, while clearly separating three distinct mood benefits calm, focus, ease across flavors on a genuinely playful, shelf-ready package.
Solution
We built a friendly identity using a smiling mascot mark and bold, rounded wordmark, set on a distinctive triangular pack. Color-coded moods and simple icon call-outs make each benefit instantly clear.
Feeling Stuck?
Want us to sort it out?
Book a free strategy call with Utkarsh — a straight forward conversation about your brand, where it's leaking, and what to fix first.
30 minutes · No pitch · Just clarity
