Ghee Brand
Sothentic
Category
End-to-end
Scope
Multi (Cow Ghee, Buffalo Ghee — Premium & Supreme)
Outcome
Households seeking authentic, organic, traditional ghee
Challenge
Sothentic needed to stand out on shelf across multiple SKUs, while communicating genuine organic purity and traditional Indian authenticity strongly enough to build everyday household trust across cow and buffalo variants.
Solution
We built a vibrant identity anchored by a gold "घी" mark and elegant script wordmark, using bold color-coded tins with mandala patterns and cattle illustrations. "100% Organic" call-outs reinforce trust across every variant.
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