Sparkling Water Brand
Rio
Category
Beverages
Scope
Packaging, Packaging Design System
Outcome
Distinct Shelf Presence + Instant Variant Recognition
Challenge
Rio needed to stand apart in a sparkling water category that often leans clinical or minimal, while clearly communicating real functional benefits — zero calorie, zero sugar, added Vitamin C — without sacrificing the fun, indulgent feeling people expect from a flavored drink.
Solution
We built a bold, graffiti-style identity with a rounded wordmark and vibrant flavor-coded cans. Distinct illustrations and clear functional call-outs create instant recognition, while "Hydrate the Fun Way" unifies the playful, health-forward sparkling water range.
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