Superfood Powder Brand
Purple Origins
Category
Food & Beverage
Scope
Identity, Packaging, Website
Outcome
Premium Category Positioning + Strong Brand Recognition
Challenge
Purple Origins needed to stand out in a growing superfood category, while proving authentic Philippine origin and real functional benefits strongly enough to justify trust in a lesser-known ingredient.
Solution
We built an elegant identity around a refined serif wordmark on a rich purple gradient, with clear "Real Ube" and origin-stamp call-outs. Functional icons for fibre, antioxidants, and vegan-friendly build instant credibility.
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