Popping Boba Drink Brand
Poptail
Category
Beverages
Scope
Identity, Packaging
Outcome
Distinct Brand Identity + Strong Brand Recognition
Challenge
Poptail needed to stand out in a crowded flavored-drink category, while clearly communicating its unique popping-boba experience and distinct fruit flavors strongly enough to spark curiosity and impulse purchase on shelf.
Solution
We built a playful identity around a bursting "pop" mark and bold, rounded wordmark, using vivid fruit illustrations and popping-bubble textures per flavor. "Popping Bobas Inside" call-outs highlight the brand's signature experience.
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