Coffee Brand
Okiro
Category
Food & Beverage
Scope
Strategy, Identity, Packaging
Outcome
Category Differentiation + Strong Brand Recall
Challenge
Okiro needed to stand out in a specialty coffee market crowded with minimal branding, while giving each roast a distinct, memorable identity strongly enough to build a collectible, story-driven range.
Solution
We built a striking identity anchored by a bold geometric wordmark, using hand-illustrated animal totems and landscape scenes per bag. Distinct color palettes and roast names turn each pack into a collectible story.
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