Home Care Brand
Nuvia
Category
Home Care
Scope
Strategy, Identity , Packaging
Outcome
Industry Recognition + Strong Brand Recognition
Challenge
Nuvia launched India's first premium 4D capsule into a market of generic tablets, needing packaging bold enough to claim this "first" while showcasing four benefits toxin-free, shine, grease-cutting, odor removal cleanly.
Solution
We crafted a navy-and-gold identity signaling innovation and trust, anchored by a hero 4D capsule illustration and premium foil detailing. Clear benefit icons and "Active Lemon Power" variant banding ensure instant scannability. Recognized by World Brand Design Society, featured in Packaging of the World.
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