Home Care Brand
Nuvia
Category
End-to-end
Scope
All-in-1 (18 Dishwasher Capsules)
Outcome
Modern Indian households
Challenge
Nuvia needed to introduce a genuinely new technology — India's first premium 4D capsule format into a category dominated by familiar, generic dishwasher tablets. The brand needed packaging confident enough to claim a real "first" in the market, while clearly communicating four distinct functional benefits (toxin-free, crystal shine, grease-cutting, and odor removal) without overwhelming the shelf presence.
Solution
We built a sleek, premium navy-and-gold identity that signals technology and trust at a glance gold foil-style banding announces the "India's 1st Premium 4D Capsule Technology" claim front and center, while a dynamic, glowing capsule illustration becomes the pack's hero visual. Four clear icon call-outs (Toxin Free, Crystal Shine, Grease Specialist, Masala Eraser) give shoppers an instant, scannable benefits summary, and the "Active Lemon Power" variant banding ties scent and performance together. The identity has since been recognized by World Brand Design Society and featured in Packaging of the World.
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