Noodles Brand
Mori
Category
Food & Beverages
Scope
Naming, Identity, Packaging
Outcome
Functional Brand Positioning + Enhanced Consumer Trust
Challenge
Mori needed to stand out in a crowded instant noodle category, while elevating perceived quality and flavor authenticity strongly enough to justify a premium position over typical mass-market noodle brands.
Solution
We built a bold identity around a chunky, oversized wordmark and playful egg-noodle motif, using vivid color-coded boxes per flavor. Clean "What's Inside the Box" call-outs reinforce premium, better-noodle credibility.
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