Jewellery Line
Marble & Co
Category
Identity + packaging
Scope
Multi
Outcome
Gifting + self-purchase
Challenge
Existing brand assets leaned heavily on cliché luxury cues (gold foil, serif scripts) that no longer differentiated the brand on Instagram.
Solution
We stripped the identity back to quiet, confident restraint — letting the product photography and unboxing moment carry the luxury feeling instead of loud branding.
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