Solid Perfume Brand
Luvish
Category
Beauty
Scope
Packaging, Packaging Design System
Outcome
Premium Brand Perception + Strong Brand Recall
Challenge
Luvish needed a solid perfume identity that felt warm, feminine, and giftable communicating each scent's flavor instantly while keeping the luxury fragrance shoppers expect.
Solution
A deep burgundy palette with painted fruit and floral illustrations makes each scent legible at a glance, paired with a heart-dotted, hand-lettered "Luvish" wordmark for warmth.
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