Skincare Brand
Heydl
Category
Skincare
Scope
Identity , Visual Identity System
Outcome
Approachable Healthcare Positioning + Enhanced Consumer Trust
Challenge
Heydl needed to balance clinical skincare trust with youthful playfulness, standing out to teens without feeling too childish or too clinical, while building genuine confidence and lasting daily skincare habits.
Solution
We built a bubbly, hand-styled wordmark paired with a playful star mark and energetic purple palette. The friendly, rounded identity feels like a supportive companion, balancing clinical credibility with everyday teen warmth.
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