Protein Snacks Brand
Halo
Category
Healthy Snaking
Scope
Packaging, Packaging Design System
Outcome
Premium Category Positioning + Strong Shelf Presence
Challenge
Halo needed to stand out in a crowded chips category, while clearly communicating a genuine 20% protein, baked-not-fried claim strongly enough to earn trust among fitness-focused snackers across regional markets.
Solution
We built a bold identity anchored by a confident circular wordmark, using vivid color-coded bags per flavor with a striking black protein band. Clear "20% Protein" and "Baked Not Fried" call-outs drive functional trust.
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