Haircare Brand
Enray
Category
Haircare
Scope
Identity, Packaging
Outcome
Scalable Brand System + Cohesive Product Range
Challenge
Enray needed to stand out in a crowded haircare market while clearly communicating real functional benefits SPF protection, hair fall prevention, frizz control without losing the soft, nurturing feel core to the brand's "glow with confidence" promise.
Solution
We built a soft botanical identity anchored by a warm wordmark and butterfly mark, using tonal blush, mauve, and burnt-orange palettes per variant. Clear benefit call-outs like SPF 30 and "Scalp Safe" build trust alongside gentle, natural styling.
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