Kombucha Brand
Assame
Category
End-to-end
Scope
Multi (Rose Hibiscus, Elderflower Blueberry, Peach Lavender + more)
Outcome
Wellness-driven consumers seeking raw, probiotic fermented drinks
Challenge
A vibrant kombucha identity celebrating raw probiotic goodness, authentic fermentation, and bold, wellness-driven flavor experiences.
Solution
We built a vibrant identity using distinct color-coded cans per flavor, each featuring illustrated origin landscapes tied to the ingredient story. Clear "Raw, Alive, Unpasteurized" call-outs reinforce authentic, functional fermentation.
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