Atta / Flour Brand
Dhaanya
Category
Food & Beverages
Scope
Identity, Packaging, Website, UGC Content
Outcome
Retail-Ready Identity + Strong Shelf Presence
Challenge
Dhaanya needed to stand out in a commoditized atta category, while clearly communicating genuine purity 0% maida, 100% atta strongly enough to earn everyday trust in Indian kitchens.
Solution
We built a warm identity anchored by a flowing script wordmark and wheat-motif border, using an earthy orange and cream palette. Clear "0% Maida, 100% Atta" call-outs anchor purity with everyday kitchen warmth.
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