OVERVIEW

Nutillious is a burgeoning brand specializing in peanut butter products. With a firm commitment to crafting high-quality, nutritious offerings, the company is dedicated to revolutionizing the market by shifting towards jaggery-based products and reducing sugar content. To reinforce its ethos of quality and health, Nutillious seeks a packaging design that exudes premiumness, simplicity, and attractiveness while captivating the consumer with a minimalist, urban-inspired aesthetic.

  • website
  • logo
  • packaging
  • brand brief
  • social media
Challenge
Solution

Challenge

Nutillious faces the challenge of redefining its packaging to align with its brand philosophy and stand out in a competitive market. The task involves creating a design that not only reflects the brand's dedication to quality and nutrition but also entices customers with its premium appeal. The goal is to break away from conventional packaging styles and offer a fresh, eye-catching design that communicates the essence of each flavor while maintaining simplicity and cleanliness.

Solution

To address Nutillious' packaging needs, we have devised a unique design approach that captures the essence of each flavor while exuding premiumness and urban sophistication. Our solution features a carefully curated color palette with vibrant hues to evoke freshness and highlight the shift to jaggery-based ingredients. A minimalist white backdrop ensures a clean, elegant appearance, aligning with the brand’s commitment to simplicity and quality. Urban elements are integrated into the design to reflect Nutillious' modern ethos, appealing to the target audience’s aesthetic sensibilities. This packaging strategy offers a balanced blend of premium appeal, simplicity, and urban flair, effectively conveying Nutillious' dedication to quality and nutrition to discerning consumers.