OVERVIEW

Ichiban is a vibrant restaurant known for its authentic Korean cuisine and welcoming ambiance. With a focus on delivering delicious dishes and a true taste of Korean culture, the restaurant aims to establish a strong brand identity through its logo design.

  • logo
  • branding
  • brand book
Challenge
Solution

Challenge

The challenge for Ichiban is to create a logo that encapsulates the essence of Korean food while being visually striking and memorable. The logo should convey the restaurant's commitment to quality, tradition, and hospitality, capturing the attention of potential customers and leaving a lasting impression.

Solution

To meet the challenge, we designed a logo that combines elements of Korean culture with modern aesthetics. The logo features a bold red and white color scheme, symbolizing passion, energy, and purity, which are integral aspects of Korean cuisine. Incorporating iconic Korean characters and symbols into the design further reinforces the restaurant's identity and sets it apart in a competitive market. The result is a visually appealing and eye-catching logo that effectively communicates Ichiban's commitment to delivering an authentic Korean dining experience.