OVERVIEW

RIO, a brand known for its dedication to quality and energy, is launching a new product called Hellfire. This product, aimed at offering a healthier alternative to sugary beverages, embodies a wild, fiery spirit. The challenge lies in creating a can packaging design that captures this essence, incorporating elements of fire and devilish imagery, while also being visually striking and appealing to customers.

  • logo
  • packaging
  • branding
Challenge
Solution

Challenge

The challenge for RIO is to develop a can packaging design for Hellfire that stands out on the shelves and grabs the attention of consumers. It needs to convey the fiery, energetic vibe of the product while also signaling its commitment to quality and health. Incorporating elements of fire, devil characters, and bold colors like red and black is crucial to achieving this goal. The packaging must exude a sense of excitement and urban flair to resonate with the target audience.

Solution

To meet the challenge, we have designed a can packaging that embraces the wild and fiery nature of Hellfire. At the center of the design is a devil character, symbolizing the bold and rebellious spirit of the product. The color scheme primarily consists of vibrant shades of red and black, evoking feelings of intensity and passion. The design incorporates dynamic patterns and urban elements to add an edgy appeal.
By combining these elements, we have created a packaging design that not only captures the essence of Hellfire but also commands attention on the shelves. It communicates the product's commitment to quality and energy while offering a fresh and distinctive look that sets it apart from competitors. With this new packaging, RIO aims to redefine the mocktail market and establish Hellfire as a must-have beverage for those seeking excitement and flavor without compromising on health.