OVERVIEW

Kalratri, a new and innovative brand in the dry fruits industry, is committed to delivering high-quality dry fruits across various states. Their mission is to stand out in a competitive market by offering not just exceptional products, but also an exceptional unboxing experience for their customers. This vision necessitated a fresh and unique approach to their packaging design, aiming to captivate and attract consumers with an eye-catching and trendy look.

  • Logo
  • Packaging
  • Branding
  • Website
Challenge
Solution

Challenge

Kalratri faced the challenge of developing a packaging design that is minimalistic yet eye-catching, featuring a unique front window, and standing out from competitors. The design needed to be trendy and attractive, using colors that reflect the specific dry fruit inside while conveying simplicity and positive vibes. The goal was to create packaging that not only protects the dry fruits but also enhances the customer’s purchasing experience and makes the product noticeable on the shelves.

Solution

To tackle these challenges, we designed packaging with the product essence at the center, using a color palette that mirrors the natural hues of each dry fruit. The minimalistic and modern aesthetic, featuring clean lines and sophisticated graphics, conveys quality and elegance. A distinctive transparent window in the center allows customers to see the product, adding trust and showcasing quality. The urban touch with sleek typography and modern patterns ensures the packaging feels contemporary. Overall, the design exudes simplicity and good vibes, providing a fresh and uplifting customer experience.