OVERVIEW

Barely, a budding brand specializing in intimate skincare, prides itself on its dedication to crafting high-quality products, especially tailored for women. With its flagship product, the Intimate Renew Moisturizer, Barely aims to revolutionize the market with a minimalist yet trendy packaging design. The challenge lies in creating a packaging solution that stands out from competitors while remaining visually appealing and attractive to its target audience.

  • packaging
  • logo
  • branding
Challenge
Solution

Challenge

Barely seeks a packaging design that breaks away from conventional norms, opting instead for a minimalist approach that exudes trendiness and uniqueness. The goal is to capture the attention of customers with a design that not only distinguishes itself from competitors but also reflects the brand's ethos of simplicity and quality. Additionally, the design should incorporate a bluish tone to evoke a sense of calmness and freshness while maintaining an urban aesthetic.

Solution

Our solution for Barely's Intimate Renew Moisturizer packaging focuses on a minimalist design infused with urban chic elements. The clean lines and clutter-free layout emphasize simplicity and quality, while the soothing bluish tone evokes tranquility and freshness. The sophisticated blend of blue and black font adds modernity and ensures readability. This trendy, eye-catching packaging stands out from competitors, capturing customer attention and reflecting Barely's commitment to high-quality, innovative intimate skincare.