OVERVIEW

Pedigree, a renowned international brand specializing in pet products, boasts over 80 years of expertise in crafting nutritious pet food. Dedicated to ensuring the health and happiness of dogs across breeds and ages, Pedigree is now embarking on a journey to revolutionize its packaging concept. The aim is to present a premium, attractive style of packaging that resonates with customers on a deeper level, reinforcing the brand's commitment to quality and innovation.

  • Branding
  • packaging
Challenge
Solution

Challenge

The challenge for Pedigree lies in transforming the traditional perception of its packaging. While their products are renowned for their quality, the packaging currently lacks the visual appeal and premium aesthetic that modern consumers seek. To remain competitive and captivate the market, Pedigree recognizes the need for a fresh, innovative approach that not only enhances the visual appeal but also communicates the brand's values and dedication to pet health effectively.

Solution

Sorted Branding has crafted an innovative packaging solution that seamlessly blends sophistication with functionality. The new design features a striking color palette exuding premium quality, capturing attention on shelves. An animated dog character adds a touch of playfulness and warmth, symbolizing Pedigree's commitment to pet well-being and fostering a deeper emotional connection with consumers. Clear messaging highlights the nutritious benefits of their products, reinforcing their dedication to quality. This fresh approach not only sets Pedigree apart from competitors but also enhances the customer experience, solidifying their leadership in the pet product industry.