OVERVIEW

Normal, a budding skincare brand dedicated to crafting high-quality products, particularly tailored to women's needs, seeks to introduce a serum into their product line. With a commitment to excellence in every formulation, they aim to stand out in the competitive market with a packaging design that is minimalist, trendy, and visually striking. Embracing simplicity and modernity, they envision a white-toned packaging that sets them apart from competitors while resonating with their target audience.

  • branding
  • packaging
  • logo
  • website
Challenge
Solution

Challenge

The challenge posed to Normal is to create a serum packaging design that breaks away from conventional norms, distinguishes itself from competitors, and captivates customers with its allure. They desire a design that exudes minimalism, trendiness, and sophistication, setting a new standard in skincare packaging aesthetics. Normal seeks to infuse urban vibes into their packaging, employing a predominantly white color scheme to evoke simplicity and purity while ensuring that the design remains exceptionally eye-catching.

Solution

In response to the challenge, Normal has meticulously crafted a packaging design that embodies the essence of minimalism, trendiness, and urban chic. Central to the design philosophy is the incorporation of minimalist elements that convey sophistication and elegance. Opting for a color palette that balances purity with modernity, Normal has chosen hues that exude simplicity while adding a touch of allure.
The focal point of the design is the serum's sleek container, adorned with a clean and understated aesthetic. The predominantly white packaging serves as a canvas for subtle accents and typography, which are rendered in black to create a striking contrast. Embracing the brand's identity, the +- symbol is elegantly integrated into the design, symbolizing balance and harmony in skincare.