OVERVIEW

Farbody is a brand specializing in gummies that support weight management and provide nutritional supplements. Their product line includes targeted formulations for various demographics, such as teenagers and women.

  • Packaging
  • Branding
Challenge
Solution

Challenge

Farbody faced a challenge in creating packaging that clearly communicated the unique benefits and specifications of each product. The goal was to design packaging that differentiated each product while appealing to the respective target age groups and staying current with design trends.

Solution

We developed a packaging design strategy that highlights the distinctiveness of each Farbody product. By utilizing specific color combinations tailored to different age groups, we ensured that teenage gummies and women’s gummies have a distinct and appealing look. This approach not only emphasizes the product’s unique attributes but also aligns with contemporary design trends, enhancing shelf appeal and customer understanding.